Blake Griffin needed an identity for his endeavors outside professional basketball. His brother and him are active with their own basketball brand and a foundation. They wanted an identity for each.
Create an identity that spans the unique branches of the Griffin identity, with the ability to stand alone and represent the specific branch being emphasized.
Gather visual cues from Griffin, and implement them into a set of multiple logomarks to represent Team Griffin Basketball and Team Griffin Foundation.
We began our process, per usual, with research on logo and image styles from the past and present, with the intent to find a set of viable directions to move towards. We weren’t sure at this stage if color or logo style would be the unifying thread in the set.
This takes a very long time. We wouldn’t want this beautiful display of big steps of progress to make you think these magically appear.
Blood, sweat, and tears folks.
Well, at least sweat and tears.
Tears for sure.