HFC Transport

Project // GET US DRIVERS

"You should love where you go to work."

- Heath Focht
The Need

When Heath came to us, he had two trucks without drivers. We knew immediately what our goal was to fill those empty seats.


The Plan

Update HFC’s relatively dated look and create interest in HFC as a great workplace. We decided Heath would be the best one to tell the world about the vision of this trucking company he so lovingly created and grew.

The Process

Update the website and logo, and create a video sharing the vision of HFC. Using the video in marketing campaigns, we could research and target great candidates to fill the empty driver seats. What they would arrive to is a clean, professional site with a message of care and support for potential employees.

Branding & Web

Our starting point was to get the web and logo refresh up and ready to direct our future marketing efforts towards a beautiful website.

Website

The trucking market demanded a site with simple function and a clear goal. We designed  with our goal in mind of getting more drivers, shaping the user experience around easy ways to apply for a job with HFC.

Photo, Video, & Product Design

With the bones of the website in place, we shifted gears towards the creation of compelling content to help hone in our marketing efforts. We made a trip south with our video team to capture filler content for the website, as well as video content that would serve as a vision video for HFC.

“I want to provide good jobs for families.”

- Heath Focht
Digital Marketing

Once the content creation was completed, we could start the process of strategically pointing potential drivers towards the HFC website, and in turn towards filling out the job application.

Long story short, we helped them find some quality drivers.

13 Empty Trucks needing drivers

Implement Foreword's Digital Marketing
In the Heath's own words

“The phone would never ring for new hires. Once we started marketing with Foreword, we were getting multiple calls a day for that very reason.”