When Heath came to us, he had two trucks without drivers. We knew immediately what our goal was to fill those empty seats.
Update HFC’s relatively dated look and create interest in HFC as a great workplace. We decided Heath would be the best one to tell the world about the vision of this trucking company he so lovingly created and grew.
Update the website and logo, and create a video sharing the vision of HFC. Using the video in marketing campaigns, we could research and target great candidates to fill the empty driver seats. What they would arrive to is a clean, professional site with a message of care and support for potential employees.
The trucking market demanded a site with simple function and a clear goal. We designed with our goal in mind of getting more drivers, shaping the user experience around easy ways to apply for a job with HFC.